Franchise Frenzy: The Economics Behind Profitable Film Sequence
In the relentless quest for box office glory, Hollywood has stumbled upon a game-changing formula: the movie franchise. Audiences worldwide eagerly flock to theaters for each installment, fueling a franchise frenzy. But behind this cinematic phenomenon lies a web of economic strategies. From merchandising to global distribution, this article delves into the alluring economics that make franchises a winning bet for studios. Come, step into the intricate world of billion-dollar franchises and unravel the secrets behind their triumph.